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Finding your morning cup to be a little bitter? Blame it on the mug.
A study published in the November edition of the journal Flavour found that simply the color of a mug influences the way we perceive the taste of the coffee. Researchers had participants rate identical brews served in white, transparent and blue mugs. The coffee served in the white mug was described as most intense — or bitter — than in the other two colored mugs. Researchers suspect the white mug color against the dark brown coffee provided the greatest contrast — making the coffee look darkest, and causing people to experience it as more intense. Read more…