Gourmet Coffee Makes Business Sense
Fully appreciating a cup
People are very in-tune to their coffee. Whether they like the traditional highland Columbian style coffees or the gourmet Arabica, most people can tell the difference. It’s true with regards to the roast, whether it’s brewed, drip or espresso, as well as the way it’s served. Coffee drinkers can be very disappointed in the morning when their coffee lets them down. People will make their morning coffee an important part of their wake-up routine. A smart employer knows that if his team members need a great cup of coffee in the morning, providing it in the office can be a powerful and productive magnet.
So what type of coffee should I get?
With all of the varieties available, how can you account for everyone’s tastes? The best way is to learn a little about it. Great coffee roasting brand like Starbucks, Dunkin’ Donuts, and Peets are a good place to start. Gourmet coffee is always welcome and should be tried and rotated as the staple until personal favorites are figured out. Flavored coffees like Hazelnut, Vanilla or Mocha are often a welcome departure from the daily regulars, though better as a compliment than a replacement. A well-stocked coffee station with sugar and crème is the final touch in putting together the perfect coffee station.
Show what you think of your workers and your customers
It’s not just about your employees. It’s about customers and other business associates as well. A customer treated to their best cup of coffee all day will remember the experience. Associates will appreciate being treated well. If you’ve invited VIPs to your business for a tour or presentation, a fine cup of coffee is a great place to start. Serving gourmet coffee shows courtesy and a penchant for quality.
What would you enjoy?
If your business was being courted by someone else, how would you react if they served you a great cup of coffee? If you worked for a company that helped you get a great start every morning, wouldn’t you give a little more effort? You can assume that if you would be impressed, so would they. Even more, they’ll have a much better idea of what you expect. If you get a first-class start, it sets precedence for the rest of the day, and possibly for the rest of your life.
The Gourmet Coffee Co
305 698 0990